Estimated reading time: 11 minutes
Mona Loring on leading from intuition and why alignment — not hustle — is her real growth strategy.
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For years, Mona Loring has been the quiet force behind many of the thought leaders, healers, and authors you’ve discovered in the pages of Best Self Magazine — connecting their work to the audiences who need it most. Now we turn the spotlight on her. As the founder of Conscious Living PR and a self-described Intuitive Visibility Strategist, Mona brings a rare combination of spiritual depth and media savvy to everything she does. In this conversation, she opens up about what it truly means to run a conscious business and the inner work required to lead with integrity, purpose, and heart.
Q: Hi Mona, we’ve been working together for many years, publishing and promoting Best Self-worthy authors and thought leaders that you represent. Now we get to turn the tables and peel back the curtain of your work, which has allowed thousands of our readers to find inspiration and tools to bring more consciousness, joy and health into their lives.To start, can you tell us a little bit about your mission with Conscious Living PR…can you explain the idea of a ‘conscious business’? What does that really mean?
A conscious business, to me, means a mindful business first and foremost. It means spirituality isn’t something you leave at the door when the workday begins — it’s woven into every decision you make. It’s about the energy and intention behind everything you do, from how you treat your clients to which clients you choose to work with in the first place.
Being an intuitive, I’ll admit I don’t have my intuition button ‘on’ for every moment, especially when things get stressful, but I am always mindful. That also means we only take on clients whose values align with ours, which is not something most PR agencies do. Traditional PR is often about spin — you know, getting the biggest names and crafting a narrative that sells, regardless of the client’s integrity. We’re more interested in uncovering who our clients authentically are and amplifying that energy.
And being conscious in business doesn’t mean you can’t be savvy. We play at the highest levels of mainstream media and bring a mindful lens to everything we do. That combination is really what makes for a thriving business — it’s purposeful, it’s heart-led, and it’s still very much built to succeed.
Q: And…can you explain the idea of a ‘conscious business owner’?
Being a conscious business owner is really an extension of the conscious business itself and it starts from within. You can’t build something heart-led if you’re not doing your own inner work.
My spiritual practice is deeply woven into how I lead. Whether it’s starting my day with meditation, tuning into my intuition before a big decision, or simply checking in with my own energy before an important call, so I try to show up as a clear channel. It’s not always easy, especially when things move at such a fast pace in the entertainment world, but when you lead from that place, people feel it. Clients feel it, my team feels it, and the media we work with feels it too.
For me, being a conscious business owner also means making decisions from alignment rather than fear. That’s not always easy either, especially when the stakes are high and the situation is stressful. In my world, fear-based decisions include taking on a client you know isn’t right because you need the money, or saying yes when every part of you is saying no but you feel pressured. Those are the moments that take you off course. I’ve learned to trust that the aligned choice, even when it’s harder in the short term, always serves better in the long run. I try very hard to be mindful and not react in the moment anymore. And believe me, it has taken a lot of self-training!
Lastly, I feel there’s an energetic responsibility that comes with it too. I genuinely hold space for my clients and the people around me. I send loving energy to everyone I work closely with, especially my team and I try to do it daily. Leadership isn’t just a title. It’s the energy you bring into every relationship, conversation, and decision.
Q: How can a business owner become more conscious in their mission and actions, and drive their business to a higher level of purpose, service and profitability?
That’s a question I love because I think a lot of business owners are hungry for this but don’t know where to start, and it’s something I love helping others with whenever I can.
The first thing I always say is to get quiet. In a world that rewards hustle and noise, the most radical thing you can do as a business owner is slow down enough to actually hear yourself. This is newer for me. I have always been into meditation but I recently also started daily journaling. And I want to be clear, it’s not a luxury, it’s part of my business strategy. My clearest decisions will always come from a calm and centered place, and I create that space every morning as best I can.
From there, it’s about getting really honest with yourself about your ‘why.’ Not the polished elevator pitch version, but the real one. Why does your business exist? Who does it serve, and why? Are your daily actions actually aligned with that reason? A lot of people have a beautiful mission statement on their website and then run their business in complete contradiction to it behind closed doors.
I also think you have to be willing to make the hard calls. Letting go of clients, even team members that are out of alignment, and it takes real courage. But every time I’ve done it, the business expanded. It’s like you’re sending a signal to the universe that you’re serious about your standards. I made a drastic shift this past fall with curating my talent client list. It was painful, sad and very difficult for me on many levels, but I knew I had to do what was best for my highest good as I began to enter a new phase of my life and how I run my business. I am still dealing with some of the fallout, but I know in my heart it was the right thing to do.
Lastly, on the profitability side, I want to be really clear because I think there’s a misconception in the spiritual world that money and consciousness don’t mix. They absolutely do. In fact, the more aligned and purposeful your business is, the more sustainable your growth becomes. Purpose attracts the right people, the right opportunities, and the right income.
Q: What are common stumbling blocks that business owners (or really any worker) struggle with? How can a person bring more mindfulness to his/her work?
Wow, ok, where do I begin with this one?! I think the most common stumbling block I see, and have lived myself, is operating from a place of fear and scarcity rather than trust and abundance. The entertainment industry is built on fear. For me, these elements showed up in so many ways in my past, like saying yes to the wrong things, holding on too tight, micromanaging and not delegating, and not trusting most of the people around me. All of that came from fear, and though it is important to be discerning, it is exhausting and counterproductive. There is a balance between fear and full trust, and after many hard lessons, I have pretty much found that balance.
The second big one is reaction. So many people, myself included for a long time, are just reacting all day long. Someone sends a challenging email and you fire back emotionally. A client seems unhappy with something out of your control and you go into panic mode. A team member drops the ball and you lose all trust. None of those reactions serve you, your clients, your team or your overall business. Learning to pause, breathe and respond rather than react has been one of the most transformative shifts in my own life, and I still work on it every single day.
Then there’s the comparison trap. Especially now with social media, it is so easy to look at what everyone else is doing and feel like you are behind or not enough. That is such a creativity and energy killer. The most conscious thing you can do is keep your eyes on your own path. I have been pretty good about this one. I have often rooted for my competitors and friends in the PR industry and I find their wins inspiring rather than defeating for my own business. This mindset shift does wonders when you follow impressive people on social media.
As for bringing more mindfulness to your work, I think it starts small. You don’t have to overhaul your whole life. Start your morning with even five minutes of quiet before you look at your phone. This is a game changer for your nervous system and how you set your day. Before an important meeting or call, take three deep breaths and set an intention for it to go well for everyone’s highest good. Check in with yourself midday and ask, how am I feeling right now, and is that affecting how I am showing up? Admittedly, by midday I am too busy for this one, but we all should do it! All these moments of awareness add up to a completely different way of moving through your workday and your life. They have changed me completely over the years.
Q: Thank you for sharing with us today! One last question: What are your ambitions and goals for Conscious Living PR…and for you personally as you look to the future?
Thanks for asking me this! This is a question that excites me because I feel like after 20 years of PR work, I am just getting started in so many ways, and that is a powerful feeling to have at this stage of my career.
For Conscious Living PR, my ambition is to continue building it as the go-to agency where the conscious and the mainstream meet. I want to work with powerful thought leaders, healers, authors and conscious brands who are doing truly meaningful work in the world and need a PR partner who genuinely understands their mission from the inside out. People who trust my team just as much as they trust me. I am also very intentional about keeping the agency boutique and high touch. Bigger is not always better, and I have learned that it’s about quality over quantity especially when it comes to my roster size. I would rather have a smaller roster of deeply aligned clients that connect with the company, than a large one that dilutes the energy and integrity of what we have built.
I love to educate thought leaders, authors and business owners. I am actually in an exciting new shift right now, stepping into my role as an Intuitive Visibility Strategist. It is a term that captures what I do at my core, combining the ‘seer’ and intuitive energetic gifts I have always had with the media savvy and PR expertise I have built over many years. Most people in this space are either deeply spiritual or deeply strategic, and I have always been both. That combination allows me to help people not just get seen, but get seen in a way that is fully aligned with who they are energetically and what they are here to do, while also magnetizing new eyes onto them. That feels like a very natural and exciting next chapter for me, and honestly, like the truest expression of my work yet.
And then there is my new book. I am writing a book for spiritual awakeners and it has nothing to do with my PR work, which is new for me, but writing a book is a huge personal goal and one I am deeply committed to this year. I didn’t go looking for this book, it came to me, and quite powerfully. I have learned over the years to trust those moments of sudden clarity, and this was one of them. I want it to reach the people who are just beginning to wake up spiritually and don’t know where to start. The world is waking up fast right now, and it needs grounding and real hope. I feel uniquely positioned to be that bridge between the spiritual and the everyday, given everything I have lived and learned. If I can be that guide for even one person, that means everything to me. More on this later!
Personally, I am stepping into a version of myself that is more aligned, more intentional and more at peace than I have ever been. I have done a lot of inner work to get here and my goal is to keep growing, keep evolving and keep showing up as the clearest, most authentic version of myself, in my business, in my relationships and in my life. Thanks again for giving me this space. These conversations matter, and I hope something I shared today lands with exactly the person who needed to hear it.
You may also enjoy reading Business and Marriage: The Mindful Relating of Kevin and Annmarie Gianni, by Nancy Levin.
